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    « California Academy of Sciences | Main | Agreement vs. Alignment »

    Oct 12, 2006

    Comments

    Charles H. Green

    The trust definition Moloney is using sounds a lot like the Trust Equation that David Maister, Rob Galford and I developed and wrote about in our book The Trusted Advisor (Free Press, 2000) at some length.

    In it, we suggested that trust (or to be more precise, the perceived trustworthiness of the one who would be trusted) is a function of four factors:
    (Credibility + Reliability + Intimacy)
    all divided by
    Self-Orientation.

    Reliability is common to both formulae; what we called credibility is probably much like what Moloney calls competence; and motivation functions something like what we called self-orientation. We added "intimacy" to the equation.

    In the trust equation, putting self-orientation into the denominator (instead of a purely additive equation) both reinforces the opposing effect that "bad" motives or high self-orientation has, and also that it has approximately three times the weight of the other factors. We constructed the "equation" to highlight just those relationships.

    We derived our trust equation from earlier work by Gemini Consulting, who in turn got it from United Research, who in turn got it from Synectics. In at least the United Research formulation, it was (C+I)/R, where C was credibility, I was intimacy, and R stood for risk. The problem with that equation, I felt, was that it mixed risk--a function of the trustor, not the trustee-with factors of the trustee. Another reason we made the changes we did.

    Of course, no definition has any claim to be "right"--these are all just words, and as the Mad Hatter told Alice, they mean whatever we choose them to mean. Their usefulness is what matters.

    Ed Batista

    Thanks, Charles--very interesting history behind this concept.

    And to be clear, Clinton wasn't claiming that the idea was original with him, nor was it even a major point in our discussion. He simply used it (very effectively) to illustrate an aspect of Trium's work, and it grabbed my attention.

    Ed

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