Ed Batista

David Rock on Neuroscience, Leadership and the SCARF Model

Shortly before taking a break from writing last Fall, I began digging more deeply into the work of David Rock, who for many years has been exploring the field of neuroscience and its implications for management, coaching, and organizational life.  (This resulted in my November 2009 post David Rock on Neuroscience, Coaching and Leadership.)  Having begun writing again, I continue to find inspiration in Rock's work.

The SCARF Model

Much of Rock's current thinking is distilled in Managing with the Brain in Mind, published in August 2009 in strategy+business, Booz & Company's quarterly magazine (free registration required) and in "SCARF: A brain-based model for collaborating with and influencing others," a paper originally published in 2008 in Issue #1 of the NeuroLeadership Journal (co-founded by Rock) and available as a PDF on the Resources page of the site promoting Rock's new book, "Your Brain at Work."

The SCARF model referenced in both pieces (and briefly touched on in my previous post) refers to Rock's framework for understanding the five primary social dimensions within which our brains respond to perceived threats and rewards.  From Rock's "SCARF..." paper:

[T]wo themes are emerging from social neuroscience. Firstly, that much of our motivation driving social behavior is governed by an overarching organizing principle of minimizing threat and maximizing reward (Gordon, 2000). Secondly, that several domains of social experience draw upon the same brain networks to maximize reward and minimize threat as the brain networks used for primary survival needs (Lieberman and Eisenberger, 2008). In other words, social needs are treated in much the same way in the brain as the need for food and water.

The SCARF model summarizes these two themes within a framework that captures the common factors that can activate a reward or threat response in social situations. This model can be applied (and tested) in any situation where people collaborate in groups, including all types of workplaces, educational environments, family settings and general social events.

The SCARF model involves five domains of human social experience: Status, Certainty, Autonomy, Relatedness and Fairness.

Status is about relative importance to others. Certainty concerns being able to predict the future. Autonomy provides a sense of control over events. Relatedness is a sense of safety with others, of friend rather than foe. And fairness is a perception of fair exchanges between people.

These five domains activate either the 'primary reward' or 'primary threat' circuitry (and associated networks) of the brain. For example, a perceived threat to one's status activates similar brain networks to a threat to one's life. In the same way, a perceived increase in fairness activates the same reward circuitry as receiving a monetary reward.

I've taken the liberty of adapting Rock's graphic version of the SCARF model, with an increased emphasis on the disproportionate ability of threat responses to drive us away relative to reward responses' ability to pull us closer:

Some further comments on each of the five dimensions of the SCARF model:

Status

Status is "about relative importance, 'pecking order' and seniority," Rock writes in "SCARF..."  He cites the work of epidemiologist Michael Marmot, whose research suggests that status is "the most significant determinant of human longevity and health, even when controlling for education and income."

Two key aspects of our brain's perception of status are: 1) how easily a threat response can be triggered by such conventional workplace practices as performance reviews and "feedback" conversations, and 2) the fact that threat and reward responses related to changes in status can be triggered "even when the stakes are meaningless," as Rock writes in strategy+business.  These dynamics imply not only that extreme care must be taken to conduct reviews and provide feedback in ways designed to boost, rather than threaten, the recipient's status, but also that attention must be paid to all the little, everyday ways in which interpersonal status can be built up and torn down.

Certainty

The importance of certainty can be seen as a result of the brain's effort to conserve energy, which derives from the limited capacity of the prefrontal cortex, the seat of executive function.  As I wrote last November, "we resist mental effort around decision-making and impulse control because we're preserving resources in case we need them more urgently in the next moment," and the same dynamic contributes to our resistance to uncertainty.  When we're acting with sufficient certainty, our brain senses patterns, successfully predicts next steps, and operates much more efficiently.  But when we lack certainty and can't predict what will happen next, "the brain must use dramatically more resources, involving the more energy-intensive prefrontal cortex, to process moment-to-moment experience," as Rock writes in "SCARF..."

That said, it's useful to distinguish mild uncertainty from excessive uncertainty.  The former triggers a mild threat response, generating just enough adrenalin and dopamine "to spark curiosity and energize people to solve problems, Rock writes in strategy+business.  However, he continues, "when perceived uncertainty gets out of hand, people panic and make bad decisions."

Autonomy

Our perception of our ability to exert control over our environment has a substantial effect on our response to stress factors in our life.  When we feel more autonomous, we're much more resistant to stress--and when we feel less autonomous, we can perceive the same set of circumstances as much more stressful.

Two aspects of autonomy worth nothing are: 1) autonomy and certainty are intertwined--more autonomy yields a greater sense of certainty about the future; and 2) similar to status, "even a subtle perception of autonomy can help," Rock writes in "SCARF..." suggesting that even where autonomy is substantially limited by organizational constraints, meaningful perceptions of autonomy can be generated by small gestures.

Relatedness

"[I]n the brain," Rock writes in strategy+business, "the ability to feel trust and empathy about others is shaped by whether they are perceived to be part of the same social group... When [a] new person is perceived as different, the information travels along neural pathways that are associated with uncomfortable feelings (different from the neural pathways triggered by people who are perceived as similar to oneself.)... Once people begin to make a stronger social connection, their brains begin to secrete a hormone called oxytocin in one another's presence.  This chemical, which has been linked with affection, maternal behavior, sexual arousal and generosity, disarms the threat response and further activates the neural networks that permit us to perceive someone as 'just like us.'"

So in an interpersonal setting it's important to interact in ways that will surface points of similarity, strengthen social connections and increase a sense of relatedness.  From a neuroscientific perspective, this process generates oxytocin, allows our brains to classify the other person as "friend" rather than "foe," and contributes to feelings of trust and empathy.  Of course, this begs the question of how to address dimensions of diversity.  I'm certainly not suggesting that such differences be ignored, but Rock's theory (and my empirical experience with a wide range of clients and students) implies that differences are much more effectively addressed only after a sense of relatedness has been established.

Fairness

"The perception that an event has been unfair," Rock writes in strategy+business, "generates a strong response in the [brain], stirring hostility and undermining trust... In organizations, the perception of unfairness creates an environment in which trust and collaboration cannot flourish."  Rock notes in his "SCARF..." paper that "unfair exchanges generate a strong threat response [that] sometimes includes activation of the insular, a part of the brain involved in intense emotions such as disgust... People who perceive others as unfair don't feel empathy for their pain, and in some instances, will feel rewarded when unfair others are punished."

And like status, perceptions of fairness are relative.  I'm reminded of a recent experience with some colleagues in which I acted in a manner that I felt was fair and justified, while several others had the opposite perception.  At the time I was surprised not only by the difference in our perceptions, but also by the difficulty we experienced in resolving the issue under discussion.  However, in hindsight it's easy to see that the relative nature of fairness implied that there was no absolute truth to be discovered, and the logical arguments of either side were bound to be fruitless.  It was only after we stopped trying to convince the other side of our rightness and simply accepted our relative perceptions that we made any progress toward resolving our differences.

Conclusions

The implications of the SCARF model (and the neurological processes it describes) for the workplace are made clear in Rock's strategy+business article:

Although a job is often regarded as a purely economic transaction, in which people exchange their labor for financial compensation, the brain experiences the workplace first and foremost as a social system...

Leaders who understand this dynamic can more effectively engage their employees' best talents, support collaborative teams, and create an environment that fosters productive change. Indeed, the ability to intentionally address the social brain in the service of optimal performance will be a distinguishing leadership capability in the years ahead...

The impact of this neural dynamic is often visible in organizations.  For example, when leaders trigger a threat response, employees' brains become much less efficient.  But when leaders make people feel good about themselves, clearly communicate their expectations, give employees latitude to make decisions, support people's efforts to build good relationships, and treat the whole organization fairly, it prompts a reward response.  Others in the organization become more effective, more open to ideas and more creative.  They notice the kind of information that passes them by when fear or resentment makes it difficult to focus their attention.  They are less susceptible to burnout because they are able to manage their stress.  The feel intrinsically rewarded...

If you are a leader, every action you take and every decision you make either supports or undermines the perceived levels of status, certainty, autonomy, relatedness and fairness in your enterprise.  In fact, this is why leading is so difficult.

More specifically, as Rock writes in his "SCARF..." paper...

[K]nowing the drivers that can cause a threat response enables people to design interactions to minimize threats. For example, knowing that a lack of autonomy activates a genuine threat response, a leader or educator may consciously avoid micromanaging their employees or students. Secondly, knowing about the drivers that can activate a reward response enables people to motivate others more effectively by tapping into internal rewards, thereby reducing the reliance on external rewards such as money.

Looming in the background are several key factors Rock mentioned in his talk at Oracle last November: First, as made clear in the graphic above, threat responses are usually much more powerful than reward responses, and thus we move away from threats more quickly and more vigorously than we move toward rewards.  So it's not enough to give equal emphasis to rewards in our leadership and management practices--our brains' disproportionate response to perceived social threats implies that we need to put a much greater weight on efforts intended to generate a reward response, and take great pains to avoid triggering a threat response.  (I'm reminded of psychologist John Gottman's research indicating that the ratio of positive to negative interactions in good relationships is 5:1, even in times of conflict.)

Second, our typical reaction to the strong negative emotions generated by a threat response is to suppress them, particularly in the workplace.  But this response has many undesirable consequences, from reducing our own memory function to raising the blood pressure of people around us.  So the cost of a threat response isn't borne solely by the person experiencing it, but by anyone who interacts with them or depends on their effectiveness.  It's a shared--one might even say contagious--social experience, and this highlights the importance of group dynamics, perhaps most significantly the extent to which it's safe (or unsafe) in a given group to express negative or difficult emotions.  (I'm reminded of my post last year on crying at work.)

Finally, we have very little time--approximately 1/3 of a second--after the perception of a potential threat before a neurological threat response is triggered.  So on an individual basis, it's essential to cultivate our ability to recognize the conditions that might trigger a threat response and proactively reappraise the situation.  And at the group or interpersonal level, it's important to be aware of the speed and ease with which a threat response can be triggered in someone else, to understand how such a response is likely to undermine effective communication, and to take steps that support the other person's reappraisal of the situation without creating defensiveness.  (The importance of reappraisal is a topic I'll be returning to in the future.)

As I noted last November, I see Rock as a (and perhaps the) leading figure in the process of helping practitioners such as myself understand current neuroscience research and apply its findings responsibly.  Rock's SCARF model is a great example of his ability to translate the science into language appropriate for a lay business audience, and I expect to refer to it regularly in my work with coaching clients and MBA students.  Many thanks, David.

Photo by Vato Bob. Yay Flickr and Creative Commons.

David Rock on Neuroscience, Coaching and Leadership

My interest in neuroscience and its implications for executive coaching, leadership development and other processes that involve behavioral change led me to a talk by David Rock at Oracle last week, sponsored by the South Bay Organizational Development Network (SBODN).

I first came across Rock in mid-2006, when he and Jeffrey Schwartz co-authored "The Neuroscience of Leadership" (free registration required), which, as I wrote in response, "builds on recent findings in brain research to explain why much of the conventional wisdom in the organizational development field is wrong and to suggest alternative approaches that are better suited to how our brains actually work."  I found Rock and Schwartz's vision compelling, although I took issue with their assertion that "humanism is overrated":

This is the one section of Rock and Schwartz's otherwise outstanding article that rings false for me.  It's not an effective critique of humanism, although it is a highly effective critique of various misunderstandings and poorly implemented management practices.

I'd be less critical if Rock and Schwartz had said, "Humanism is difficult to execute, can't be faked, and sometimes devolves into thinly veiled and patronizing efforts at persuasion," or, more concisely, "Pseudo-humanism is overrated."

In fact, I actually associate many of Rock and Schwartz's other recommendations to managers with a range of humanistic disciplines, from coaching to positive psychology:

• Be aware that change is difficult because it causes pain.
• Recognize that people in different functions process in different ways.
• Cultivate "moments of insight" to facilitate change.
• Leave "problem behaviors in the past; focus on identifying and creating new behaviors."

I'm fully convinced by Rock and Schwartz's overall thesis--a better understanding of how our brains function will allow organizations to embrace change and tackle new initiatives much more effectively.

Over the past three years Rock has continued to build upon this thesis in a series of books and articles with a particular focus on executive coaching and the process of personal development.  In 2006 he also published A Brain Based Approach to Coaching (PDF) and Quiet Leadership.  And this year he published Coaching with the Brain in Mind, aimed at coaches and consultants, and Your Brain at Work and Managing with the Brain in Mind (free registration required), both aimed at a general business readership.

Rock's talk at Oracle last week was a stop on his book tour for "Your Brain at Work" and provided a high-level overview of his thinking on neuroscience, coaching and leadership.  I'm not going to attempt a comprehensive assessment of Rock's work here, although I make some more general comments in the Note below.  Rather, these are simply the key points that jumped out at me and seemed most relevant to my own work with coaching corporate clients and MBA students at Stanford (much as I did in my recent review of "The SharpBrains Guide to Brain Fitness."  (A note on quotes: I took hand-written notes during Rock's talk, but didn't make an audio recording.  Where I'm confident that my notes captured his language accurately, I quote the relevant passage, but where I'm not, I paraphrase and cite passages from his written work to convey my understanding of his intent.)

Why Neuroscience?

Rock began coaching in 1996 with no prior exposure to neuroscience.  As his coaching practice grew, he encountered prospective clients who wanted to know more about how and why the process worked.  He found that he could cobble together an explanation by drawing upon such disciplines as positive psychology, cognitive therapy, and various theories of change, learning and systems development, but this patchwork was ultimately unsatisfying (to Rock and presumably to his questioning clients as well.)

But in the early 2000s Rock found that contemporary neuroscience offered a more coherent and useful explanation for the efficacy of the coaching process.  As he wrote in A Brain Based Approach to Coaching (PDF) in 2006...

In 2003, together with a colleague, Elizabeth Guilday, I began helping New York University build a series of certificate programs in coaching. As educators, we both had explored all the underpinning theories of coaching, running classes that covered change theory, systems theory, learning theory, positive psychology, philosophy and other fields. Every time we explored the scientific foundations of coaching, recent findings in neuroscience kept jumping out like a flashing red light to me and to many of my students. Neuroscience was helping me make sense of coaching and opening up great possibilities for research. This inspired me to rethink my whole approach to coaching and explore the neuroscience of the field...

Rock believes that relying upon a neuroscience-based understanding of coaching has several key benefits.  First, "neuroscience gives leaders a language they're comfortable using to understand their experience," and that level of comfort may itself have a neurological basis; Rock notes that tangible concepts (such as the heightened understanding of brain function provided by neuroscience) are actually easier and faster for the brain to recall than intangible concepts.  Another aspect of this dynamic is that neuroscience is a conceptually convenient way for us to understand ourselves; Rock says that "neuroscience provides a data-processing frame for self-awareness," a bit of jargon I find quite catchy.

Second, coupling new skills (such as those developed by coaching clients) with a theory that helps the client understand how and why they're developing those skills makes the skill-development process itself more effective.  According to Rock, the union of skill and theory taps into "a richer brain network to help people understand" the process they're immersed in.

Finally, Rock recognizes that "people pay attention" when we use "hard science" to help explain "soft skills," and his work has obviously capitalized on this dynamic quite effectively.  (For a lengthy but important digression on this point, see the Note below.)

Four Big Surprises

Rock's central thesis is that neuroscience research has revealed four big (and surprising) truths with implications for coaching and personal development:

1) How limited our attention is.
2) How wrong we get emotions.
3) How important the social world is.
4) How attention changes the brain.

In order to better explain these concepts, Rock drew a very simple diagram of the brain showing three key elements:

- The prefrontal cortex, a small region over the forehead.
- The limbic system, a relatively large region in the center of the brain.
- The basal ganglia, a smaller region below the limbic system.

In his talk Rock assumed that his audience understood the primary functions of these brain regions.  To provide a little more context for readers here, the prefrontal cortex...

...has been implicated in planning complex cognitive behaviors, personality expression, decision making and moderating correct social behavior.  The basic activity of this brain region is considered to be orchestration of thoughts and actions in accordance with internal goals.

The most typical psychological term for functions carried out by the prefrontal cortex area is executive function. Executive function relates to abilities to differentiate among conflicting thoughts, determine good and bad, better and best, same and different, future consequences of current activities, working toward a defined goal, prediction of outcomes, expectation based on actions, and social "control" (the ability to suppress urges that, if not suppressed, could lead to socially-unacceptable outcomes).

And the basal ganglia...

...are associated with a variety of functions, including motor control and learning. Currently popular theories implicate the basal ganglia primarily in action selection, that is, the decision of which of several possible behaviors to execute at a given time.

But note that although neuroscience has advanced substantially in recent years, there's still controversy about basic brain structures and their function.  Thus the limbic system can be described at an elemental level as...

...a set of brain structures including the hippocampus, amygdala, anterior thalamic nuclei, and limbic cortex, which support a variety of functions including emotion, behavior, long term memory, and olfaction.

But anything more specific seems to be speculative.  That said, it's sufficient for my purposes here to view the limbic system as a constellation of related brain features that collectively affect our emotions, particularly our responses to perceived threats and rewards.

Rock noted that if we define the capacity of the prefrontal cortex as equivalent to a single cubic foot, the rest of the brain's capacity would be the equivalent of the Milky Way galaxy.  I have questions about the science that underpins this assertion--Is it simply a matter of counting neurons?--but I accept the larger point Rock is making with the metaphor: The portion of our brain that we believe to be responsible for such functions as complex thought, decision-making, moderating social behavior and other aspects of executive function is quite small relative to the rest of the brain, and that has significant implications for how we interact with others.

To emphasize that point, Rock quoted Florida State University psychologist Roy Baumeister: "We have limited resources for activities like decision-making and impulse control, and when we use these up we have less available for the next activity."  (An important implication of the resource constraint referred to by Baumeister is that we resist mental effort around decision-making and impulse control because we're preserving resources in case we need them more urgently in the next moment.)

First Surprise: How limited our attention is.

Our attention is a finite resource.  Rock stated that people typically average just 1-2 hours of focused attention per day because the prefrontal cortex tires easily.  (Rock asked us what we would do differently, knowing that our attention is so limited.  I realized that I generally fail to appreciate the value of focused attention time, and thus fail to acknowledge the dangers posed by distractions.  Things that sap our attention or cause us to lose focus aren't merely annoyances--they're serious productivity-killers, and I could certainly act more decisively to resist them and keep them at bay.)

Rock also noted that our ability to learn is affected by the levels of certain brain chemicals known as neurotransmitters.  Specifically, relatively high levels of dopamine and sufficient levels of norepinephrine are required for optimal learning conditions.  Difficulty in learning--which could be characterized as insufficient attention--can be eased by increasing the levels of dopamine, which will increase our ability to focus.  One way to accomplish this is by doing something novel, which typically raises dopamine levels significantly.  For example, we can experience humor as novel, particularly when it's unexpected, and thus when teachers use humor effectively it can often enhance their students' ability to pay attention and allow them to learn more.

An important aspect of brain chemistry is that it's relatively hard to raise dopamine levels and relatively easy to raise levels of brain chemicals triggered by a threat response--specifically adrenaline and cortisol.  And increasing the amount of adrenaline in the brain actually serves to decrease the amount of dopamine, further hampering the learning process--thus the importance of minimizing and/or reassessing threat responses when learning is the goal.

An implication of the limits of our attention (and, more specifically, the capacity of our prefrontal cortex) relates to the Cubic Foot/Milky Way metaphor discussed above.  Rock noted that complex problems are rarely solved via working memory in the prefrontal cortex; studies indicate that we solve 60% of the problems we face without knowing how we solved them, i.e. "the answer simply occurred to me."  This is particularly important when we're trying to innovate.  Intense, active cognitive thought involves focusing the prefrontal cortex--the Cubic Foot--but this can often cause us to "prime" our brain with the wrong answer, according to Rock.  The solution is to "deprime" the brain in order to solve the problem.  In Rock's words, "Use the Milky Way and not the Cubic Foot... Innovation happens when you shut the heck up and stop trying to solve the problems and let your unconscious [i.e. the Milky Way] solve it."  (As Steve Jobs has said, "Sometimes when you're almost asleep, you realize something you wouldn't otherwise have noted.")

Another point Rock sought to make in this discussion was the importance of metacognition, thinking about thinking.  This occurs not only at a cognitive, conceptual level--how do I think?--but also at a more visceral, immediate level--what am I thinking (and feeling) at this moment, and is it useful, or would I be better served by thinking (and feeling) differently?  As Rock said, "the more metacognition you do, the more adaptive you are."

Rock concluded this section of his talk with a discussion of the ways in which our limited attention can be diverted by less useful types of brain activity.  Intuitive feelings and low-level cognitions activate relatively few neurons and generate small amounts of electrical activity in the brain.  In contrast, cognitive thought activates large numbers of neurons and generates more electrical activity, and a threat response activates even more neurons and generates even more electrical activity.  But, as noted above, intuitive feelings and low-level cognitions play an important role in complex problem-solving and innovation, so at times when we're focused on those tasks, it's important to be able to lower the level of electrical activity in the brain--not only by avoiding threat responses, but also by avoiding getting trapped in intense (yet unproductive) conscious thought--in order for us to notice and act upon those intuitive feelings and low-level cognitions.  Paradoxically, the ability to stop or minimize active conscious thinking and "quiet our minds" is an important problem-solving skill.  (Rock didn't touch on practices to develop this skill, but I suspect that that meditation and activities that generate "flow states" would be useful here.)

Second Surprise: How wrong we get emotions.

Negative emotions are extremely powerful, and according to Rock, we move away from threats much more quickly and vigorously than we move toward rewards.  Strong negative emotions also significantly reduce prefrontal cortex function, so a threat response diminishes our problem-solving abilities and other executive functions governed by that region of the brain.

Many factors in the workplace create a threat response--a topic Rock explores in greater depth in "Your Brain at Work"--which means that we often experience strong negative emotions there (and far more frequently than we realize.)  But our typical response to negative emotions in that context is to suppress them, because they're "not appropriate" for the workplace, according to many organizational cultures (and our own training.)  Unfortunately, suppressing negative emotions has a number of undesirable consequences, from reducing memory function to raising the blood pressure of other people around us (presumably via "mirror neurons", which fire when we observe behaviors in others.)

A useful alternative to suppressing negative emotions is to simply talk about them.  As I've discussed before, research by Matt Lieberman, Naomi Eisenberger et al has "demonstrated that linguistic processing of the emotional aspects of an emotional image produces less amygdala activity than perceptual processing of the emotional aspects of the same image."  In lay terms, talking about negative emotions helps us manage them more effectively than merely thinking about them.

This process, known as affect labeling, is part of a larger dynamic related to how we respond to negative emotions.  We can't control the negative emotions we feel, but we can exert more control over how we respond to them, and perhaps the most significant distinction is whether we suppress or reappraise negative emotions.  Here Rock cited the work of James Gross, a Stanford professor of psychology known as "the father of emotional regulation," and Kevin Ochsner, who directs the Social Cognitive Neuroscience Lab at Columbia.  Studies have shown a substantial difference in a number of quality-of-life and effectiveness indicators based on our tendency to suppress or reappraise negative emotions, and reappraisal inevitably leads to better outcomes.  In response to a question of mine, Rock said that there is some evidence that we can retrain ourselves to reappraise rather than suppress negative emotions, but given the importance of this factor for so many forms of personal development and behavioral change, I'll be looking into Gross's and Ochsner's research further in the coming weeks, and I hope to meet with Gross at Stanford next month.

If we think of the strong emotions and other responses generated by the limbic system as the brain's "accelerator," then we might think of the opposing forces that cause us to reappraise a situation before a full-blown threat response kicks in, which are generated by the ventrolateral prefrontal cortex, as the brain's "braking system."  A dilemma related to the Cubic Foot/Milky Way metaphor discussed above is that the resources available for acceleration, i.e. the capacity of the limbic system, are far greater than the resources available for braking, i.e. the capacity of the ventrolateral prefrontal cortex.  Accordingly, we have very little time--something on the order of 1/3 of a second--to "put on the brakes" and intervene to reappraise a situation and our response to it.

At this point in his talk Rock noted that we have two ways of experiencing the world around us that tap into two separate neural networks in the brain: 1) A "narrative circuit," consisting of the limbic system and the thinking/planning regions of the prefrontal cortex, in which active, conscious thought allows us to make meaning of the world in an ongoing, logical narrative, and 2) "direct experience," a state of mindfulness in which we're not engaged in conscious thought but rather activating our sensory systems and taking in increased amounts of sensory data which we don't consciously analyze but simply experience.  (I'm reminded of Jill Bolte Taylor's discussion [video] of her experience as a brain researcher in the midst of having a stroke, which allowed her to access these two ways of being in sharp and vivid contrast.)  Rock added that the networks these systems make use of actually switch each other off, so when we focus on one, activity in the other diminishes.  Unsurprisingly, we tend to focus on the "narrative circuit," which switches off the "direct experience" network, reducing the amount of sensory data available and increasing the amount of conscious thought, which, as noted above, increases the level of electrical activity in the brain and potentially "drowns out" intuitive feelings and low-level cognitions.

Given the limited time and resources available for us to make use of the brain's "braking system," Rock believes it's essential to enhance our ability to operate in "direct experience" mode, increasing the available sensory data and allowing us greater access to intuitive feelings and low-level cognitions that might otherwise be ignored.  To be clear, this doesn't mean being mindful all the time, but rather being more adaptive, so we can choose to be more mindful, activating the direct experience network and increasing the flow of sensory data when it would be useful to do so.

Third Surprise: The deeply social brain.

Returning to the idea that we move away from threats more powerfully than we move toward rewards, Rock noted that there are five social dimensions within which we can perceive threats and rewards: Status, our position relative to others; Certainty, our ability to predict future outcomes; Autonomy, the feeling that we have choices and are in control; Relatedness, the feeling that we are connected to others; and Fairness, the sense that people will act ethically and justly.

Our brain responds to social threats in these dimensions just as it does to the threat of physical pain, a finding that has substantial implications for leadership practices.  The power of our threat response means that leaders can use social threats--those related to Status, Certainly, Autonomy, Relatedness and Fairness--to dramatic effect.  I'm reminded of a recent Stanford Daily article on the research of university biologist and neuroscientist Robert Sapolsky, which noted that our threat response evolved in a very specific context:

In the wild, 99 percent of stress responses never exceed three minutes, after which Sapolsky said, "either it's over with or you're over with."  In humans, the response is often mounted in anticipation of an assault on homeostasis rather than an actual perturbation.  "We’re having these anticipatory psychological stressors, [and] we turn on the exact same stress response as every other beast out there, and we use it for all the wrong reasons," said Sapolsky. "If you do it chronically, you’re going to get sick, because that’s not what the stress response evolved for."

So leaders who rely on threat responses may see results in the short term, but they and their colleagues will likely pay a substantial price in the long term.  Rock believes that it's more sustainable and ultimately more effective for leaders to rely on social rewards rather than threats.  I agree, but Rock's own assertion that the reward response is weaker and slower to develop than the threat response implies that it will take more skill, effort and possibly restraint on the part of a leader to emphasize rewards rather than threats.

(A additional comment on Relatedness: Rock said that at a fundamental level our brains see the world as populated by an In-Group, to which we're connected, and an Out-Group, to which we're not--Friends and Foes, in other words.  Strangers are automatically classified by our brains as Foes until we share some sort of bonding experience with them that generates oxytocin, which allows our brains to re-classify them as Friends.)

Fourth Surprise: How attention changes the brain

The good news is that Rock was quick to respond to questions from the audience throughout his talk; the bad news is that this left us short of time, and he wasn't able to address the fourth point of his thesis in detail.  Based on my understanding of his work, I assume he would have discussed the concept of neuroplasticity, which I touch on briefly below.

Rock closed with a short list of resources where his work is available (in addition to the books and articles I cite above):
- Blog at Psychology Today
- Neuroleadership Institute
- Neuroleadership Summit in Boston, October 2010
- Results Coaching Systems, Rock's coaches training firm

In summary, I learned a great deal and found Rock's interpretation of current neuroscience research compelling.  I even bought a copy of "Your Mind at Work," which I've skimmed in the course of writing this review, and I expect to dig more deeply into his work going forward.

A Note on Credibility

Rock's role as a populizer of complex and experimental scientific research has exposed him to criticism, such as a thorough (but unfortunately anonymous) critical review of "Quiet Leadership" on Amazon that calls the book "psuedo-scientific mumbo-jumbo."  Rock has clearly made an effort to associate himself with reputable scientists, many from UCLA's School of Medicine, including Daniel Siegel, an Associate Clinical Professor of Psychiatry who wrote the foreward to "Your Brain at Work," and numerous speakers at the Neuroleadership Summit (which Rock founded and organizes), including Matt Lieberman and Naomi Eisenberg, clinical neuroscientists at UCLA whose work I've cited before.  So despite any shortcomings in specific passages of Rock's work, I trust that he's engaged in a good faith effort to understand the science and represent it accurately for a lay audience.  That said, I have two caveats.

First, in addition to the many neuroscientists speaking at the 2009 Neuroleadership Summit, Werner Erhard spoke on "How Language Shapes the World."  Erhard, who founded est and the Forum, and whose work formed the basis of the subsequent Landmark Forum programs, clearly has a unique perspective on personal growth and development.  And I know people who've attended and benefited from Landmark seminars (and I'm aware that some well-known management thinkers have been associated with Landmark over the years, including Warren Bennis--another 2009 Neuroleadership Summit speaker--and Michael Jansen.)  But I've also read a number of articles that raise serious concerns about est and Landmark, particularly related to methods that participants experienced as coercive and the pressure placed on participants to sign up for additional workshops and to recruit their family and friends.  So while I'm sure Erhard is a compelling and thought-provoking speaker, his credibility is diminished by those criticisms.

Second, while much of Rock's work with Jeffrey Schwartz is grounded in neuroscience that seems amply documented (at least to a layperson such as myself), in at least one instance they stray far into experimental territory and reach conclusions that seem unsupported by research.  For example, in "A Brain-Based Approach to Coaching," Rock and Schwartz assert that the brain is a "quantum environment," by which they mean that it changes in response to observation, just as particles do in quantum physics (in contrast to the more predictable and invariable movements of particles in conventional Newtonian physics.)  The implication, according to Schwartz, is "what has been termed self-directed neuroplasticity, or the ability of an individual to alter his or her own brain activity through the active practice of focusing attention in constructive ways."  This is a complex concept, but it's certainly one that I find credible, and describing the brain as a quantum environment helps me to understand it.

But asked by Rock to explain this process how and why this process occurs, Schwartz takes a big (and problematic) leap:

An important and well-verified law in quantum mechanics called the Quantum Zeno Effect turns out to be the key to understanding how focused attention can systematically re-wire the brain. Quantum Zeno Effect was first described nearly 30 years ago and has been extensively studied many times since then. One classic example of it is the fact that rapidly repeated observation of a molecule will hold the molecule in a stable state. It does this by markedly slowing the rate of fluctuation the molecule demonstrates when not observed in a repetitive fashion. This is a basic principle of quantum physics -- the rate of observation has marked measurable effects on the phenomenon being observed. The Quantum Zeno Effect for neuroscience application states that the mental act of focusing attention holds in place brain circuits associated with what is being focused on. If you pay enough attention to a certain set of brain connections, it keeps this relevant circuitry stable, open and dynamically alive, enabling it to eventually becoming a part of the brain’s hard wiring. [My emphasis]

The problem is that the existence of a "Quantum Zeno Effect for neuroscience research" appears to be theoretical.  In 2004 Paul Davies, a physicist at Arizona State, published a paper titled "Does quantum mechanics play a non-trivial role in life?" (PDF), and his conclusion was essentially "We don't know":

The case for quantum biology remains one of "not proven." There are many suggestive experiments and lines of argument indicating that some biological functions operate close to, or within, the quantum regime, but as yet no clear-cut example has been presented of non-trivial quantum effects at work in a key biological process.

This suggests to me that while Schwartz may be accurately describing an aspect of brain function that we can observe empirically through fMRI images and other neuroscientific tools (i.e. that "focusing attention holds in place brain circuits associated with what is being focused on"), the idea that this process is caused by a "Quantum Zeno effect for neuroscience application" is unproven.  It might be a great metaphor and a useful teaching tool, and it might fit well with other aspects of Schwartz's or Rock's thought, but asserting it as a proven fact seems to undermine, rather than bolster, the scientific credibility of Rock's work.

As I mention above, I do trust Rock's interpretation of current neuroscience research, and I believe his application of its findings to coaching offers a compelling explanation for how and why the coaching process actually works.  At the same time, it's clear that the field of neuroscience attracts thinkers from a wide range of backgrounds and extends into highly experimental territory.  Coaches with an interest in applying the principles of neuroscience would do well to maintain an open mind while also remaining skeptical of purported experts and of any far-reaching conclusions that don't seem to be fully supported by research.

The SharpBrains Guide to Brain Fitness

My interest in neuroscience and its implications for executive coaching, personal development and professional effectiveness led me to have lunch recently with Alvaro Fernandez, co-founder and CEO of SharpBrains, a market research firm that focuses on the application of neuroscience in healthcare, education and related fields.  I was sufficiently inspired by my conversation with Alvaro that I went on to read The SharpBrains Guide to Brain Fitness, which he co-authored with Dr. Elkhonen Goldberg, his SharpBrains co-founder.  (Full disclosure: I know Alvaro personally from business school, and he loaned me a copy of his book.)

The Guide, published earlier this year, is a great overview of current neuroscience research, with nearly 20 interviews with scientists, physicians, educators and others working in the field.  A few key points that caught my attention:

1) Cognitive Training Can Lead to Behavioral Change

Dr. Judith Beck, author of Cognitive Therapy (an outstanding overview of this system of psychotherapy's principles and application), has been highly successful at helping people achieve and maintain weight loss, which she found was a secondary goal of many of her patients suffering from depression and anxiety.  As Fernandez and Goldberg write in the Guide:

Cognitive therapy (CT)...is based on the idea that the way people perceive their experience influences their behaviors and emotions.  The therapist teaches the patient cognitive and behavioral skills to modify his or her dysfunctional thinking and actions.

CT aims at improving specific traits, behaviors or cognitive skills, such as planning and flexibility, which are executive functions...

According to Dr. Beck, the main message of CT and its application in the diet world is that problems losing weight...reflect the lack of skills that can be acquired through training.  What skills is Dr. Beck talking about?  Mostly executive functions: the skills to plan in advance, motivate oneself, to monitor one's behavior, etc.

Dr. Beck is also interviewed in the Guide:

I found that many of the same cognitive and behavioral techniques that helped [my patients] overcome their other problems could also help them lose weight--and keep it off.

I became particularly interested in the problem of being overweight and was able to identify specific mindsets or cognitions about food, eating, hunger, craving, perfectionism, helplessness, self-image, unfairness, deprivation and others that needed to be targeted to help them reach their goal.

Although cognitive therapy's efficacy as a methodology extends well beyond its effectiveness in supporting weight loss, as a coach I find the connection compelling.  Many of my clients and students wrestle with issues unrelated to mental health but nevertheless rooted in mindsets similar to the ones Beck lists above, particularly perfectionism.  And while I am not a therapist and do not employ CT techniques per se, much of my work as a coach involves more general cognitive training intended to support and maintain behavioral change.  At the most basic level, simply helping a client reframe an experience or situation by viewing it from an alternative perspective can allow them to feel quite  differently as a result--and then to act in ways that better support their goals.

2) Experiential Learning Has a Neurological Basis

I've written before about the importance of experiential learning in my work as a coach and consultant.  David Kolb (and his colleague Roger Fry) first developed the experiential learning model in the 1970s, and today Dr. James Zull, a biologist and biochemist at Case Western Reserve, believes that activity in different regions of the brain corresponds with the four stages of this model:

SharpBrains: How does learning happen?

Zull: There are 4 stages in the "Learning Cycle."  Stage One: We have a concrete experience.  Stage Two: We develop reflective observations and connections.  Stage Three: We generate abstract hypotheses.  Stage Four: Then we actively test these hypotheses.

In the fourth stage, we have a new concrete learning experience, and a new Learning Cycle ensues.  In other words, we get information (activating the sensory cortex), make meaning of that information (in the back integrative cortex), create new ideas from these meanings (in the front integrative cortex), and act on those ideas (using the motor cortex.)  From this, I propose that there are four pillars of learning: gathering, analyzing, creating and acting.  This is how we learn.

On a tangential note, I'm also struck by the fact that Zull goes on to say that, "Learning in this way requires effort and getting out of our comfort zones.  A key condition for learning is self-driven motivation, a sense of ownership.  To feel in control, to feel that one is making progress, is necessary for this Learning Cycle."  Executive coaching is rarely successful unless the client is willing to stretch beyond their comfort zone, and it's never successful unless the client feels a sense of ownership over the process.

3) Structured Learning Supports Peak Performance

Dr. Brett Steenbarger is a professor of psychiatry at SUNY Upstate Medical University, as well as a financial trader with over 30 years of experience in the markets.  His current area of research is "how to enhance cognitive and emotional development among traders to help them become more successful."  Steenbarger is interviewed in the Guide:

SharpBrains: What is the premise of your new book, "Enhancing Trader Performance"?

Steenbarger: The premise is that elite performers in highly competitive fields share common traits... The elite performers are most distinguished by the structure of their learning process... Traders typically devote little time to practice and a structured learning process.  I want to encourage them to see that "learning on the job" is not a substitute for breaking down skills into components, drilling these, receiving feedback about performance, and making continuous modifications and improvements.

In every field, elite performers devote more time to practice than to the actual performance.  To perform at the highest level, you need to protect and optimize practice and learning time.

Specifically, Steenbarger recommends that traders who seek to improve their performance make use of 1) simulation and biofeedback tools, 2) reflection and regular feedback, and 3) mentors and coaches.  I'm struck by the parallel with the Leadership Labs we run for first-year MBA students at Stanford.  In a series of classes in their first Quarter in school, small groups of 8 students each go through simulations and role-plays that evoke how they respond in challenging situations, give each other feedback on their effectiveness, and work with a second-year "Leadership Fellow" who serves as a facilitator and mentor to the group.  (As a "Leadership Coach," I, in turn, work with groups of the second-year Fellows to help guide them through the experience.)

Of course, perhaps it's no surprise that a coach recommends an expert who recommends coaching!  But at least I try to walk the talk--I support my own professional development through such structured learning experiences as having my own coach (who I see every few weeks), joining 3 other coaches for monthly conference calls (a new practice I just started), and being a member of a monthly group that meets in person to support each other, provide feedback and work on our interpersonal skills (although this Fall evening classes have conflicted with my group time :-P )

But the key finding for me is the inherent value in rigorous, structured learning, whatever form it takes.  If that inspires you to go out and retain a coach, great--but if it inspires you to keep a notebook on your bedside table and jot down a few lines before turning out the light, that's great, too.

4) Cognitive Training Enhances Attention

"Attention" is obviously a key cognitive skill, but we typically apply the term somewhat loosely to three distinct processes, as described by Dr. Michael Posner, an emeritus professor of neuroscience from the University of Oregon and a leading expert in cognitive neuroscience:

SharpBrains: Can you explain the brain basis for what we usually call "attention"?

Posner: One of our major findings, thanks to neuroimaging, is that there is not one single "attention," but three separate functions of attention with three separate underlying brain networks... 1) Alerting: Helps us maintain an alert state.  2) Orienting: Focuses our senses on the information we want... 3) Executive attention: Regulates a variety of networks, such as emotional responses and sensory information... Executive attention is...the ability to manage attention towards [goal-oriented executive functions], towards planning... [Later in the interview, Posner stresses that "it is clear that executive attention...(is)...critical for success in school..."]

SharpBrains: Tell us now about your recent research on attention training.

Posner: Several training programs have been successful in improving attention in normal adults and in patients suffering from different pathologies...

Let me add that we have found no ceiling for abilities such as attention, including among adults.  The more training, even with normal people, the higher the results.

The topic of attention is also prominent in the Guide's interview with Dr. Daniel Gopher, a professor of cognitive psychology at the Technion, a scientist who's worked on cognitive performance programs with the Israeli military and the NBA:

SharpBrains: Please summarize your research findings...

Gopher: In short, I'd summarize by saying that cognitive performance can be substantially improved with proper training.  It is not rigidly constrained by innate, fixed abilities.  Cognitive task analysis enables us to extract major cognitive skills in any task.  Attention control and attention allocation strategies are critical determinants in performing at top level in complex, real-time decision environments.  Those skills, and other associated ones, can be improved through training.  Research shows that stand-alone, inexpensive PC-based training is effective to transfer and generalize performance.

In other words: 1) Attention is a complex phenomenon comprised of 3 distinct processes; 2) The specific process of executive attention and the sub-tasks of attention allocation and control are critical to success in cognitively demanding environments, and 3) Inexpensive computer training has been shown to improve attention-related cognitive performance.

So should we all be using these cognitive training tools?  And if so, which ones?  Well, those are the questions that SharpBrains is trying to answer, and I encourage you to check out their research.  The $20 Guide is aimed at laypeople like me with a general interest in neuroscience's implications for our own fields, and their $1,300 Market Report is aimed at analysts and others with a professional interest in the "brain fitness software market" (and bigger budgets.)

Again, full disclosure: I know Alvaro Fernandez personally from business school, and he loaned me a copy of the Guide.  That said, there's no way I'd ever promote a company unless I truly found their products useful, and the Guide is the best high-level overview of the "brain fitness" field I've seen.

What Are You Paying Attention To?

What's your most valuable resource?

Give this a little thought and you might say it's your time.  But it's not time--it's attention.

True, we consume time when we pay attention to something.  But we can free up more time by doing fewer things, or by doing some things faster, or just by stopping sooner.  In a sense, time is elastic.

But attention is far less malleable.  We're either focused on something or we're not.  And we focus--I mean truly focus--on just one thing at a time.  Don't talk to me about multitasking--it's a myth.  Having lots of things in the background, occupying our "peripheral attention," isn't true multitasking any more than using our peripheral vision is true "multi-seeing."  It just means that our focus is shifting more frequently--which can substantially decrease our efficiency as we cycle in and out of various tasks.

I spent 2005-06 as the Executive Director of AttentionTrust, a nonprofit that aspired to educate people about the value of their "attention data," i.e. the mountains of data generated by what we pay attention to (and what we ignore), while providing them with the means to actually capture and make use of this data by means of a Firefox plugin.  I was reminded of that experience and of the crucial importance of attention by Sam Anderson's recent "In Defense of Distraction" in New York.  Anderson interviews psychologist David Meyer, Director of the Brain, Cognition and Action Laboratory at the University of Michigan:

I begin, a little sheepishly, with a question that strikes me as sensationalistic, nonscientific, and probably unanswerable by someone who's been professionally trained in the discipline of cautious objectivity: Are we living through a crisis of attention?

Before I even have a chance to apologize, Meyer responds with the air of an Old Testament prophet. "Yes," he says. "And I think it's going to get a lot worse than people expect." He sees our distraction as a full-blown epidemic--a cognitive plague that has the potential to wipe out an entire generation of focused and productive thought. He compares it, in fact, to smoking. "People aren't aware what's happening to their mental processes," he says, "in the same way that people years ago couldn't look into their lungs and see the residual deposits."

Anderson goes on to discuss the "cognitive plague"--all the devices and channels that clamor for our attention today--in greater detail, as well as the increasing prevalence of "neuroenhancers" like Adderall that many people--particularly students--are using to improve their ability to focus and be productive, before circling around to suggest that distractions can actually be good things:

The truly wise mind will harness, rather than abandon, the power of distraction. Unwavering focus--the inability to be distracted--can actually be just as problematic as ADHD. Trouble with "attentional shift" is a feature common to a handful of mental illnesses, including schizophrenia and OCD. It's been hypothesized that ADHD might even be an advantage in certain change-rich environments... It's possible that we're all evolving toward a new techno-cognitive nomadism, a rapidly shifting environment in which restlessness will be an advantage again. The deep focusers might even be hampered by having too much attention: Attention Surfeit Hypoactivity Disorder.

I find Anderson's argument here compelling: the ability to let go and move on in a highly dynamic environment can be a valuable adaptive trait, and dogged determination in the same environment can be a sign of fatal inflexibility rather than laser-like focus.  But I'd emphasize two points before embracing that idea fully.

First, sometimes we're distracted for vitally important reasons, as Anderson's conversation with productivity guru Merlin Mann makes clear:

For Mann, many of our attention problems are symptoms of larger existential issues: motivation, happiness, neurochemistry. "I'm not a physician or a psychiatrist, but I'll tell you, I think a lot of it is some form of untreated ADHD or depression," he says. "Your mind is not getting the dopamine or the hugs that it needs to keep you focused on what you're doing. And any time your work gets a little bit too hard or a little bit too boring, you allow it to catch on to something that’s more interesting to you."

When I'm distracted because I'm demotivated or unhappy, my distraction is neither a symptom of the "cognitive plague" nor a badge of honor befitting a "techno-cognitive nomad."  Rather, it's an early warning sign of a deeper issue that needs to be addressed directly.

And second, what we pay attention to matters.  In Nobody Knows My Name, James Baldwin wrote:

People pay for what they do, and still more for what they have allowed themselves to become. And they pay for it very simply; by the lives they lead.

What we pay attention to matters, because we pay for what we pay attention to, and we pay for it very simply; by the lives we lead.

Photo by hellosputnik.  Yay Flickr and Creative Commons.

Chris Anderson on "Free" at Global Business Network

I heard Chris Anderson speak tonight at the offices of the Global Business Network in San Francisco. He's promoting Free: The Future of a Radical Price and is tight with GBN co-founder and Chairman Peter Schwartz, who introduced Anderson and led the Q&A session, so this was presumably a friendly stopover on his media tour.

Anderson opened with the story of how Jell-O was launched in the early 20th century: they went door-to-door and gave away richly illustrated Jell-O cookbooks, creating demand for the new product among consumers, who then flocked to grocery stores seeking it.  (It's similar to the story of King Gillette subsidizing the cost of razors to sell blades, which Anderson used to open his original Wired article on the topic in early 2008.)

Anderson discussed the work of 19th century French economist Joseph Bertrand, who argued that in a competitive market, price falls to the marginal cost.  (A brief exploration of the Bertrand competition model suggests that Anderson is oversimplifying to make a point, but let's not quibble.)

In Anderson's words, "The Internet is the first truly competitive market the world has ever seen," and in this environment we experience "the law of gravity online: If marginal cost is zero, and competition is unlimited, price will fall to zero."  Anderson's quick to note that he's not saying the price should be zero or things should be free; he's merely observing the dynamics at work in the market for any products or services that can be converted to bits.

He also noted that it's not simply "free" vs. "paid" products and services, but rather free versions supported by advertising and "freemium" versions in which consumers and users pay to get something extra.  What will people pay for?  In Anderson's words...

• People will pay to save time.
• People will pay to lower risk.
• People will pay for things they love.
• People will pay for status.
• People will pay if you make them (once they're hooked.)

The key opportunity created by offering your products and services for free is that "free allows you to fully explore your customer space... How do we use free to increase our audience [for Wired] and convert some of them to a higher price?"  He noted that you can read Wired for free online, you can purchase single copies at newsstands for one price, and you can purchase a print subscription for yet another price.  But why be limited to just three prices?  "We need more prices... What is the $100 version of Wired?"  Referring to the recent uproar over the Washington Post's plans to host a "salon" for health care lobbyists at $25,000 a head, Anderson noted, "That wasn't the right answer, but it's a really interesting question: What is the $25,000 version of the Washington Post?"

Appropriately, Anderson is offering "Free" at a range of prices: The hardcover book was $26.99 tonight (and it's $16.19 on Amazon as I write this.)  Almost all digital versions of the book are free, but most come a with a variety of limits on how long you can access the materials.  The unabridged version (6 hours) is free, but the abridged version (3 hours) is $9.99.  (Now you know how Hyperion prices 3 hours of your time.)

And Anderson strongly believes in the future of books.  Printed materials will survive to the extent that they add value to the online version of the same content.  Anderson expects books, which are convenient for long-form content and "look nice on a shelf," to make it.  He expects newspapers to die (or at least to be radically reinvented.)  And magazines?  They'll eventually be replaced by Apple's version of the Kindle, but the rich graphic experience they offer will keep many of them safe for now.

Anderson was asked about Malcolm Gladwell's dismissive review of "Free" in The New Yorker, in particular Gladwell's skewering of YouTube as a paragon of this new economic model.  From Gladwell's review:

To recap: YouTube is a great example of Free, except that Free technology ends up not being Free because of the way consumers respond to Free, fatally compromising YouTube's ability to make money around Free, and forcing it to retreat from the "abundance thinking" that lies at the heart of Free. Credit Suisse estimates that YouTube will lose close to half a billion dollars this year. If it were a bank, it would be eligible for TARP funds.

Anderson's not-quite-compelling response was that Gladwell underestimates the power of Google's economies of scale, his figures are off by a factor of 10, and "advertising always lags the audience" (i.e. they'll figure it out eventually.)  To Anderson's credit, he deftly acknowledged and defused the issue of his apparently inadvertant plagiarism from Wikipedia in "Free" by telling his questioner, who had apologized for asking such a tough question, that there were much tougher questions he could have asked, which prompted a chuckle from the audience.  A colleague said the Anderson-Gladwell dustup was "the nerd version of Biggie vs. Tupac."  Outstanding.  (I'll let him remain anonymous, unless he asks for attribution.)

I was reminded of my "attention economy" experience with AttentionTrust and others by Anderson's comment that the 'net and its attendant armies of bloggers, videographers and garage bands has yielded an overabundance of content, and today our attention is the truly scarce commodity.  And just as many attention-focused projects touched on the related issues of reputation and identity, Anderson sees links there as well.  He believes that "Facebook and Twitter are establishing the first quantifiable reputation markets," although I'd argue that groups like Rapleaf, Opinity and Trufina tried to do just that a few years ago, leveraging data from credit reports to eBay seller status.

Finally, one of Anderson's most interesting comments tonight was his assertion that "the key talent of the 21st century is self-promotion and creating celebrity...[and] the goal is to create celebrity, or reputation...and convert that into something that pays the rent." (On a cautionary note, he added, "And that business can be just as dirty as it sounds.")

Although one example of this is Paris Hilton and the "fame-for-being-famous" that she embodies, the openness of the Internet means that today anyone can at least get their ideas into the marketplace.  That's no guarantee of success, of course--you'll still need some luck, even with good ideas and a talent for self-promotion.  But as Anderson notes, we're now able to tap into "the long tail of talent... The Internet has lowered the transaction costs of finding talent...[and] talent will find a way."

This fascinates me as an executive coach, both on my own behalf and on behalf of my clients and students at Stanford Business School, because what Anderson is saying is that the rules are changing.  We used to rely solely on personal networks and resume credentials to locate and identify talent (and to be located and identified by others as talent.)  But in a more open marketplace of ideas, those filters are less and less useful as they screen out more "false negatives" (i.e. talented people unknown to us who lack traditional credentials) and allow through more "false positives" (i.e. people within our networks who possess traditional credentials but who aren't really all that talented.)

From a personal perspective, my writing on this site on coaching, leadership, change and related issues over the past few years has given me a reputation as someone with something of interest to say on these topics--a reputation that can be quantified in data such as my feed subscribers (932 today), my site visitors (192 so far today), even my Twitter followers (302 at the moment, enjoying all 105 of my tweets to date.)  These aren't big numbers in any absolute sense, but they're big enough (particularly given how infrequently I post) to give me a sense that what I'm saying is being heard, a sense of presence.

Calling this reputation "celebrity" would be a serious stretch, but that's a matter of degree.  And if you're interested in a topic such as "double-loop learning" or "ground rules for meetings" or the "definition of organizational effectiveness," you'll find me in Google's top 10 results for those terms (at least as of today), and that's certainly celebrity in a strange, narrow way.  (Hell, if you're just interested in "ed batista" I'm #1!)

What's the connection with "Free"?  Well, even though I don't post that often, the hours invested in my writing here over the past few years would add up to a substantial amount of unpaid time.  And I publish everything here under a Creative Commons license that gives anyone the right to share and remix my materials as long as they attribute it to me with a link and make any resulting work freely available under the same license.

So free work and free content have been the essential elements in developing a verifiable reputation and an identity as a trusted subject matter expert in my field, and I don't know how I could have done it any other way.  And seeing my own experience in this new light makes me wonder if I should be encouraging my clients and students to do more of the same.

Thanks to Chris Anderson for a thought-provoking and entertaining talk, and many thanks to Andrew Blau, Nancy Murphy and their colleagues at GBN for being such gracious hosts.

Social Network Tools (From AlertThingy to Zemanta)

One year after my last review of some social media tools and networks, here's the 2009 version.  Included are:

- UPDATES on the services I reviewed last year and how I've integrated them into my work (or not) as an executive coach and consultant: Tumblr, Twitter, Utterli and (on the lighter side) Don't Break the Chain.  (In this section I also reference a number of Twitter clients, but I don't discuss them in depth--more on that front later.)

- Reviews of a few NEW TOOLS I didn't discuss last year or am currently trying out: Tumblelog Facebook Application, FriendFeed, Tumblr Post Firefox Add-on, and Shareaholic Firefox Add-on.

- QUICK LOOKS at some tools I'm considering trying or have ruled out for various reasons.  This includes a number of "social network integrators" -- AlertThingy, HelloTxt, Ping.fm, Posty, and TarPipe -- as well as some assorted blog-related social tools: Blogrollr, BlogScrobbler, Lijit, Disqus, IntenseDebate, Psolenoid and Zemanta.

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UPDATES

Tumblr has become my tool of choice for sharing interesting links.  A "linkblog" like this occupies a perfect niche between my Delicious bookmarks and my blog posts here.  My bookmarks are publicly searchable, but they're intended primarily to help me keep track of resources I might otherwise forget about, and they're often related to topics that are unlikely to be of interest to others.  My posts here are original essays, and although I hope a personal voice comes through in my writing, I typically focus on topics related to executive coaching and change management consulting.  In contrast, the links I post to Tumblr are (hopefully) of interest to a wider audience, and they touch on a wide range of subjects, including a number that I'm unlikely to write about here, although they're still more tightly focused than my bookmarks.

I publish content from my linkblog in several different places.  First, I've configured Tumblr to send my posts to Twitter and to FriendFeed as updates--more on both of those services below.  I'm using script provided by Tumblr in yesterday's Interesting Links post as well as in the left-hand sidebar here (at least for now).  And I've added the Tumblelog Facebook Application, which creates a new "Tumblr" tab on my FB profile.

Two features on Tumblr I haven't yet done much with are the option to follow other people's Tumblr blogs, and the ability to customize your own blog's look-and-feel.  Tumblr generates an RSS feed for each blog, but I haven't yet bothered to find other blogs I want to keep up with, subscribe to their feeds, and integrate them into my regular reading--that seems like way too much work right now.  Tumblr allows you to aggregate blogs you're following on your Tumblr "dashboard," but I'm not inclined to work yet another web page into my routine.  And because I'm publishing my Tumblr links in so many other places, as noted above, I don't expect many people to actually visit my Tumblr page, so as long as it doesn't look too awful, I don't really care about it.

All in all, Tumblr's a great resource, and I expect to use it even more intensively in the future.  (I wouldn't mind having all my Tumblr posts tagged on Delicious as well to make it easier for me to access them in the future, but I haven't bothered to take that extra step.)

I'm sorry to say that I haven't yet come across any other executive coaches or change management consultants who are using Tumblr consistently (which isn't to say they're not out there--I haven't been looking all that hard.)  Mark McGuinness clued me in to Tumblr in the first place, but he hasn't posted there since June '08--given that he's the most web-savvy coach I know, I assume he's just channeling his energy elsewhere.

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Twitter didn't seem that compelling to me a year ago, but it's come to serve several useful purposes.  As noted above, I send any interesting links I post to Tumblr to my Twitter account.  My assumption is that if you're following me on Twitter, you're likely to be interested in links that I find interesting, and integrating with Tumblr in this way allows me to share them as easily as possible.  But I've also begun to make more use of Twitter as a social network.  I initially synched Twitter with Gmail, which allowed me to begin following nearly 200 people, but I've whittled that number down to about 50 (with the help of MyTweeple, because Twitter's admin features are pretty minimal), with an emphasis on people I know personally and/or people who share my focus on coaching and consulting.

Although you can lock your Twitter account, preventing people from following you without your approval, I allow anyone to follow me because Twitter's not reciprocal--unlike Facebook.  (One of the downsides of Facebook, particularly in the "new" FB, is the huge amount of stuff the system sends me that I'm not interested in, simply because I'm connected to people who haven't taken the time to "weed their feeds."  As a result, I'm much less likely to accept friend request on FB now and will probably begin culling that network as well.  But with Twitter, this isn't a problem because the system allows one-way relationships, so I can follow people who aren't necessarily interested in my tweets, and vice versa.  Fred Wilson recently described how he downsized his Facebook network while continuing to use Twitter and Tumblr to broadcast to a larger audience.)

I could conceivably send my Twitter updates to my Tumblr blog, but I've decided to make that a one-way channel.  The links I post to Tumblr are all (conceivably) of interest to anyone following me on Twitter, but tweets are likely to be more personal and ephemeral, and I don't really see the need to "archive" them on a linkblog.

All this said, I know I'm not using Twitter to its full potential.  We seem to be at an interesting juncture in Twitter's evolution--perhaps a classic chasm moment--when the true innovators (the Twitterati?) have become intensive users, and the early majority are just hearing about it for the first time.  Early adopters like me (who know just enough to get ourselves in trouble) are still figuring out precisely how it adds value to our lives.  I do realize I could make much more extensive use of Twitter if I found better interfaces--on the web and via my cell.

I've looked at a few web clients--TweetDeck and TweetGrid seem popular among the people I follow--but choosing one over another and getting up the learning curve hasn't been a priority.  I'm probably at a point where I need to just pick one and get on with things.

On my cell, I just realized that I can use Twitter's mobile site--the browser on my Treo 680 isn't great, but it works reasonably well (and the mobile site looks pretty good on a laptop, too.)  And I'm testing MoTwit, a Palm OS application that provides a slightly better interface to enter updates (it fills the screen, rather than limiting you to a tiny text box), as well as links to your primary Twitter pages (accessible via your mobile browser.)  If I was motivated to change my cellphone plan, I could text or SMS updates to Twitter, but they currently cost me a nickel each, which is just enough to hold down my usage.

Unfortunately, the best mobile channel for me is email--that's the main reason I've stuck with a Treo for so long--but Twitter doesn't currently allow updates via email.  There's an interesting work-around (involving a dummy Blogger account, TwitterFeed and OpenID--uh, no thanks) and some third-party apps like TwitterMail, EmailTwitter, and MessageDance (which offers more extensive social network integration as well), but I haven't tried any of them yet.  (Although my next post on the subject will probably be a review of all these options.)

There are few coaches and consultants I follow on Twitter who seem to have sorted it out, and Pam Fox Rollin is first among them--she seems to have a perfect feel for this new medium.  Eric Pennington, Kristen Beireis, and Mark McGuinness (that's where he's been!) are also well worth following.

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Utterli (formerly Utterz) is, among other things, an easy way to 1) record a conversation using your phone and generate an audio file on the web, 2) add a photo or other contextual data, and 3) share it as a podcast.  It works well for this purpose, but the admin and network controls leave something to be desired--for example, I'd like to have more control over who can view certain files.

But Utterli is more than just an auto-podcasting service--it's really a "social network integrator" (much more on those below) or even a "rich media cross-posting platform," if you like.  You can configure it to post photos, audio and video not only to different social networks but also to multiple private blogs.  I do think it's a useful service, but I've realized that I'm a writer, not a podcaster.  And while it's nice to know it's there if I need to record an interview, I'm not going to rely on it regularly until the admin controls are improved.

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Don't Break the Chain isn't really like any of the other tools I discuss here, but it's worth noting because it's probably had the biggest impact on my life over the past year.  You simply tick off days in a calendar to create a colorful "chain" that shows how many consecutive days "you've been getting things done."  In my case I use it to track my exercise, and it's been an incredibly powerful motivator.  I've configured Firefox to open up the site as a new tab each time it launches, and I can't help but want to extend the chain every day.

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NEW TOOLS

As noted above, the Tumblelog Facebook Application allows me to add a "Tumblr" tab to my FB profile.  Pretty simple, but what's not yet clear is how best to integrate it with FriendFeed (see below), which is currently also publishing my Tumblr links to FB.  I'm not sure what advantages, if any, the FB app offers over FriendFeed.

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FriendFeed is the first "social network integrator" I encountered (although I didn't call it that then).  I started using it just over a year ago, although for some reason I didn't think to include in the first version of this post I wrote at that time.  I'm currently using FF to integrate content from this blog's RSS feed and feeds from Last.fm, LinkedIn, Tumblr, Twitter, and Facebook.  In theory, the content from all these feeds is aggregated on my FriendFeed page (although no content from Last.fm or LinkedIn is appearing, and I'm not sure why.)  In turn, I use the FriendFeed Facebook Application to publish some of this content to FB.  As noted above, I have some redundant links on my FB profile, and I have to take a look at which apps are posting what content to whittle it down.  (I used to have FriendFeed configured to integrate my Delicious bookmarks and publish them on FB, but that was way too much unnecessary content.)

As you might expect, FriendFeed also allows you to subscribe to your...wait for it...friends' feeds.  But I really have no idea how my current network of friends on the service became established, and I just unsubscribed from most of their feeds, leaving only a handful to experiment with.

FriendFeed's been useful as a FB publishing app, operating in the background, but I'm certainly not using it to its full potential.  I'm getting enough content from my various networks via FB and Twitter at the moment, so I don't really want more--but given how much useless stuff I have to wade through on both of those networks, FriendFeed may offer some way to increase the signal-to-noise ratio.

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The Tumblr Post Firefox Add-on is a great way to post interesting links to my Tumblr linkblog.  The official Tumblr bookmarklet relies on the URL that's in your navigation bar at that moment, so if you're scrolling through a blog and see a post you'd like to share on Tumblr, you have to find that post's unique link and click through to it before you can use the bookmarklet.  But with the Tumblr Post add-on, you can drag-and-drop any link on the page to a small icon at the bottom right corner of your browser window.  I've configured it to allow me to add text and tags as well before posting to Tumblr, but even with that additional step it's faster than the official bookmarklet, and I prefer the default formatting (although the bookmarklet does give you some more flexibility in determining what text will be displayed.)

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And the Shareaholic Firefox Add-on is another way to post to Tumblr, but it's also a more full-featured social network integrator that allows you to post to nearly 30 other services as well, from bit.ly to Y Combinator.  In my case I'm testing it with bit.ly, Delicious, FriendFeed, Tumblr, and Twitter.  I love the Firefox integration--a nice drop-down menu added in the navigation bar, as well as a listing in your right-click menu--BUT apparently Shareaholic relies on the basic Tumblr bookmarklet function, so you get the same (slow) pop-up and (worse) you still have to click through to the actual page you want to post, so that the URL is displayed in your navigation bar.  It's nice to be able to post to a range of services simultanously, but Shareaholic isn't nearly as helpful as the Tumblr Post add-on.  (There's also some unintrusive but unwanted integration with Bzzster, which apparently developed this add-on.)

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QUICK LOOKS

Below are some tools I've taken a quick look at but have either rejected or haven't yet tested.

First up is a list of social network integrators that allow you to post to to multiple networks and services (Facebook, Twitter, FriendFeed, LinkedIn, Plaxo, etc.) simultaneously.  I'm only active on Facebook, LinkedIn and Twitter, and I'm connected with different people in those networks so I'm inclined to use them for different purposes (although I'm still in the process of discovering just how they differ and just what those purposes are), and--as noted above--I'm still exploring FriendFeed's capabilities, so I don't feel an urgent need to test these integrators.  That said, it's been interesting learning more about my alternatives:

AlertThingy allows you to post updates as well as to receive content from the services you select.  It also serves as an RSS reader, which is appealing.  However, it runs as a separate application, which make it a non-starter for me--I want as few apps open as possible.

HelloTxt allows you to post to over 40 services via your phone, email, IM and their Facebook app. 

Ping.fm allows you to post to over 30 services from another network, your phone, IM, or email.

Posty but it's unclear to me whether it's strictly web-based or provides access to your networks via other channels as well.

Tarpipe is another social network integrator, but with a very cool user interface (although it seems aimed at a user who's a bit more technical than I am.)

Finally, here are some assorted tools and services that I've taken a look at recently:

Blogrollr is a new service launched in the last few weeks as a result of Fred Wilson's wish for a better blogroll.  This tool supposedly* allows you to install a widget that tracks the blogs you visit and compiles a rolling list of the most popular sites and the most recent posts.  Thanks to an astounding response from Fred's commenters, Blogrollr launched just two days later.  Interestingly, this would have been a perfect application for the AttentionTrust recorder--and it's not surprising to see Stan James involved--see below.  *Unfortunately, the site crashed before I could even install the widget, so I haven't been able to try it out and don't know much other than that it looks good on Fred's site--currently just below his sidebar ads.  I'll keep trying. Their site's back up, and I was able to install their Firefox extension and set up a widget on another site. It's pretty slick and seems to be just what it's billed as: a Last.fm for blogs.

BlogScrobbler is another application developed on the fly in response to Fred's initial post--and this was created by Stan James, who developed the AttentionTrust recorder.  (The name derives from AudioScrobbler, the application that underlies Last.fm, because what Fred wanted to replace his static blogroll was "a Last.fm for blogs"--in other words, a dynamically generated "playlist" of the posts and sites he visited most often.)  BlogScrobbler is a Firefox extension that tracks your blog reading habits within certain parameters (recording a site only after you've been there for 15 seconds, for example), and then sends a list of "scrobbled" posts to a Twitter account.  You have to create a display of your scrobbled post data using one of the many Twitter widgets out there.  Very interesting stuff, and it was nice to learn a little about what Stan's been up to as a result, but it involves a bit more "bolting together" than I feel like dealing with at the moment.  (Which is why I'm an early adopter, not an innovator.)

Lijit is a social network search service that allows you to create a customized search box for your users that includes content from your site, your social networks, and any other sites you designate (such as your blogroll) in the results.  Lijit was founded several years ago by...Stan James!  (It's hard to believe that I haven't been in touch with him since my AttentionTrust days and then ran across his name on three projects in a single post.)  I created an account at that time but never actually set up a Lijit search box--I'm currently trying it out on a test site to see if it's worth including alongside my site's standard Google search box.

Disqus and IntenseDebate are blog comment services that offer a variety of features that improve upon the (very) basic functionality offered by, in my case, TypePad.  Both services improve the user experience for the commenters, but they also allow your commenters to interact as members of a social network, in a sense, and it seems to me that the service that succeeds in encouraging a critical mass of commenters to register will win.  This isn't a high priority for me right now, and I'm not ready to ask my commenters to choose one over the other--I'd rather follow the market on this one--but if TypePad doesn't make some improvements in this area, I'll take a closer look at implementing one of them.

Psolenoid allows you to reciprocally connect your blog posts to related posts by other bloggers.  I appreciate the potential value of a network of people writing on related topics, established through a series of direct connections between specific blog posts, but at this point it doesn't seem worth testing to me.  Both you and the other person need to have Psolenoid accounts activated on your site, you have to manually establish the connection between any two posts, and it looks like it'll add some clutter to the bottom of the post.

Zemanta is a browser extension (for Firefox, IE and others) that suggests "tags, links, photos and related articles" when you're composing a blog post and when you're using a web-based email service.  Their demo is fascinating, and I appreciate not only the potential time-savings but also (if true) the range of purported benefits, such as their claim that their suggested tags will improve your SEO.  That said, I haven't tried it out yet--it looks like it adds some clutter to your blog posts, and (at least at this point) I actually like taking the time to "hand-roll" my posts, without content that's automagically created for me.

Interesting Links

UPDATE May 2010:At this point my Twitter stream has replaced Tumblr as the place where I post interesting links.  Twitter's interactive user community turned it into a vibrant conversational space for me, while Tumblr came to feel like a glossy version of my Delicious tags--useful as a personal reference, but disconnected from my work with other people.  So ignore the reference to my Tumblr RSS feed below and follow me on Twitter instead.

I post interesting links that I come across on a very simple linkblog using Tumblr.  The 10 latest links are below (and the list will stay updated), but you can search for others at edbatista.tumblr.com.  To keep up with the list you can bookmark this post, subscribe to my Tumblr RSS feed, or just follow me on Twitter.  (All my Tumblr links get tweeted, but not all my tweets get tumbld.  Got it?)

Cool Tools

I've been able to spend a little time recently digging into some social media tools to understand how they work as well as their potential value for someone like me, i.e. an executive coach and change management consultant with an abiding interest in technology.  So here's a quick rundown:

Utterz is an extremely user-friendly service that allows you to capture and publish audio, video, pictures and text.  The site essentially creates a link between your phone, your camera or your webcam and the web at large.  You can call Utterz and use your phone to record an interview, snap a picture while you're at it, and publish the audio and the video not only to your Utterz page but also to just about any other site you designate on the fly--the audio's captured immediately, and you simply text the photo to Utterz.  You can do the same with video, but if you're like me, A) your phone's OK for stills but terrible for video, and B) uploading video via your carrier sucks up too much time and bandwidth.  No problem--just use your laptop's webcam and send the stream directly to Utterz, or upload a previously recorded video file.  (You can also opt to send all your Utterz videos to your YouTube account simultaneously.)  I see Utterz as a way to turn any conversation into an interview you can share with colleagues AND as a personal podcast for friends and family (depending on where I choose to send the files.) Very cool and stone cold simple.  Many thanks to my old--well, let's say former--colleague Holly Ross for the inspiration.

Tumblr is sort of like Utterz but a bit more lightweight, which makes it both easier to use and slightly less useful--or, rather, useful in a different way.  It's another service that allows you to capture and publish links, text, and photos, and although it doesn't have built-in support for audio and video, it's really easy (especially via their Firefox bookmark button) to publish to your Tumblr page and to anyplace you can insert a little code.  I see it as a great way to share and promote links to articles, posts and photos that don't merit a full-on blog post but merit something more prominent than a del.icio.us tag.  Many thanks to Mark McGuinness for the (continued) inspiration--he's THE most tech-savvy executive coach I've met since I stopped working in technology to launch my coaching practice, and I learn something every time I stop by his site.

And now for something completely different: Don't Break the Chain is a fun site supposedly inspired by the motivational wisdom of Jerry Seinfeld, according to Brad Isaac:

[Seinfeld] told me to get a big wall calendar that has a whole year on one page and hang it on a prominent wall. The next step was to get a big red magic marker.

He said for each day that I do my task of writing, I get to put a big red X over that day. "After a few days you'll have a chain. Just keep at it and the chain will grow longer every day. You'll like seeing that chain, especially when you get a few weeks under your belt. Your only job next is to not break the chain."

"Don't break the chain," he said again for emphasis.

True?  Who cares.  It's a great story that translates brilliantly into a free web service.  Your "Chain" account serves as the online equivalent of Seinfeld's big wall calendar, and you use it to "X" out days on which you accomplish your given task.  (The image above indicates that I've gone running three straight days--no mean feat this past year.)  You can create multiple calendars to track different goals, you can customize the display a bit, and if you want the world to help hold you accountable, you can copy-and-paste a little code to publish your calendar anywhere you'd like.

Twitter is a service that's clearly useful for many people..but not me--at least not right now.  If Utterz makes it easier to blog audio and video, and if Tumblr allows you to turn your tags into a mini-blog, then Twitter is a sort of micro-blog, allowing you to send out even more ephemeral messages (up to 140 characters) via your phone or the web to your personal Twitter network.  The How? isn't an issue here--if you've used IM or sent a text message, you know how to use Twitter, but the Why? (or Why not?, in my case) is more complex.  I signed up for a Twitter account months ago, but it's never seemed useful to me.  This is primarily because my work as an executive coach involves a lot of face-to-face interactions that can't be interrupted, and my time online (or text-accessible) is limited as a result.  But I'm also aware that I need a certain amount of distance between the world and myself in order to think, to focus, to stay grounded.  I understand the appeal of feeling more connected with the people in my network via a steady stream of Twitter updates, and I could see myself using Twitter if others on my team did as well, because although most of our work with clients and students is face-to-face, we often work from separate locations--but until that happens, I'm content to opt out.  (See Common Craft's typically well-done Twitter in Plain English if you'd like to learn more.)  UPDATE: One day later, John Unger posts a Twitter manifesto, describing how he uses it--and he notes that his initial response was "Why the hell would I want to do that?"  It didn't change my mind about Twitter's utility to me at the moment, but it did open my eyes to the creative ways people are adapting the service to meet their needs.  UPDATE 2: OK, I give--with Mark McGuinness weighing in as well, I'll see if Twitter can add value despite my unusual schedule.

Finally, even though the services rendered by Creative Commons are nothing like those described above (and even though I've been a CC user for years), my work on this post led me to realize that my CC license was out-of-date, and this seems like a good opportunity to point anyone unfamiliar with them in a helpful direction.  CC provides an alternative to copyright that allows people like me to share our writing, our photos, and any other type of content with the world under the restrictions of our choice.  For example, everything I post on this site is published under CC's "Attribution-Share Alike 3.0 United States" license, which means that you're free to copy, distribute and/or remix my work as long as you also 1) attribute it to me by linking to this site and 2) further distribute any remixed works under a similar license.  Almost all of the photos I use in my posts (including the one above) have been published under the same CC license as mine, and I'm both grateful for the right to access such highly creative work and hopeful that my contributions are as useful to someone else.

Photo by Paul Schultz.  Yay Flickr and Creative Commons.

Top Posts

PLEASE NOTE that as of April 24, 2010, this list has been moved to my site's Top Posts page, where I'll be making all future updates.

I'll leave this post intact in case anyone's linking to it or it turns up in any search results, but I encourage you to visit my Top Posts page for the current list.

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Here are a few posts from recent years that continue to resonate with me.  Topics include executive coaching, personal and professional development, leadership, management, motivation, organizational culture, and the process of change.  I'll update this list every few months, (Future updates will be made on my Top Posts page) but if you're looking for a post that's no longer shown here, you can always find it using the search box on the left.

Are You in the First Half...Or the Second Half? (April 2010)
Asking ourselves where we are in the time horizons that matter most to us is a useful way to get even more specific about our feelings and how they impact the choices we face within that horizon.

Developing Your Professional Vision (April 2010)
"Truly great [professionals] understand the difference between what should never change and what should be open for change... This rare ability...is closely linked to the ability to develop a vision."

Peter Drucker on Excellence, Careers and Planning (March 2010)
"Successful careers are not planned. They develop when people are prepared for opportunities because they know their strengths, their method of work, and their values..."

David Rock on Neuroscience, Leadership and the SCARF Model (March 2010)
"Rock's SCARF model is a great example of his ability to translate the science into language appropriate for a lay business audience..."

Safety, Trust, Intimacy (March 2010)
"[T]he group's levels of safety, trust and intimacy are the key factors in determining its effectiveness in this regard..."

David Rock on Neuroscience, Coaching and Leadership (November 2009)
"Rock's central thesis is that neuroscience research has revealed four big (and surprising) truths with implications for coaching and personal development..."

SharpBrains Guide to Brain Fitness (November 2009)
"1) Cognitive Training Can Lead to Behavioral Change... 2) Experiential Learning Has a Neurological Basis... 3) Structured Learning Supports Peak Performance..."

Teaching Leadership with Stanford's Leadership Fellows (August 2009)
"Leadership is learned, not taught... Peers are guides and facilitators, not teachers... Leadership is everywhere, not just at the top..."

David Foster Wallace on the Meaning of Life (July 2009)
"[T]hese words strike me as so true, so fundamentally right that I can't believe that they lacked the power to save the life of the man who wrote them."

Time Horizons (July 2009)
"When we assess our lives--our fulfillment, our effectiveness, what's working, what's not working--how far ahead do we look? How far ahead should we look?"

Leading is Lonely and Other Thoughts (June 2009)
"Leading is lonely.  Information-gathering is not decision-making.  Position power is not influence."

Do You Have to Leap...Or Can You Grow? (April 2009)
"[O]ne of the many topics we talked about was how you move from one stage of your life to the next. And the way we framed the issue was: Do you have to take a leap, or can you grow there?"

On Decision-Making (March 2009)
"Initiate the process in divergent thinking mode, generating as many options as possible. Be deliberate about keeping all options on the table in this stage, and stay there as long as necessary and no longer."

Authentic Leadership and Your "Crucible Story" (February 2009)
"A transformative experience may come at any point in your life... But as much as we all want positive experiences...transformations for many leaders result from going through a crucible."

Sonia Lyubomirsky and The How of Happiness (February 2009)
"What makes us happy? How can we become happier? And is happiness sustainable?"

Three Things You (Probably) Won't Learn in Business School (January 2009)
"I don't know that we'll be teaching these lessons to our current students, either--perhaps because they're best learned after graduation."

The Influence Pyramid 2.0 (January 2009)
"We can understand at ever-deeper levels not merely how to be more influential but what implicit and unchallenged assumptions we hold about power and influence."

Gestalt Coaching (January 2009)
"When we speak of using Gestalt therapy with organizations or at the organization level, the fact remains that we ultimately are going to be using this approach with individuals or groups of individuals."

Peter Drucker on Knowledge Workers, Management and Leadership (October 2008)
"Am I being managed, or am I being led?  Am I managing, or am I leading?"

Technology Is Soft (May 2008)
"Thinking about technology as 'soft,' as an aspect of an organization's staff, style and skills, may seem counterintuitive, but increasingly this is where it truly resides (and it's where you'll have the greatest leverage when driving technology-related change.)"

Double-Loop Learning (May 2008)
"A number of people wind up here after searching for 'double-loop learning'...so I thought I'd provide a simple graphic overview."

Organizational Effectiveness (May 2008)
"What makes organizations effective?  For that matter, what do we even mean by effectiveness?"

Energy vs. Intensity (February 2008)
"Understanding the subtle difference between [energy and intensity] can help us be more aware of the choices we're making and allow us to tailor our approach to a given interaction."

Experiential Learning Cycles (October 2007)
"The point is to recognize how much can be learned from our every experience and interaction, and to begin to capture more of that learning on a consistent basis."

Why Bad Presentations Happen to Good People (September 2007)
"Why do so many well-meaning people give such bad presentations?  Last year Andy Goodman and Cause Communications sought to answer that question."

Ground Rules for Meetings (September 2007)
"What makes a meeting successful?...The culture we established at the outset with these ground rules seems to have helped the group stay focused and productive despite the disruptions."

Successful Debriefing: Ask, Don't Tell (September 2007)
"To get people to talk in clear, readily understandable and quotable language, you have to ask really simple questions that can have the effect of making you look uninformed at best and foolish at worst."

Bill George on Teaching Leadership (August 2007)
"The hardest thing we have to do is see ourselves as others see us.  And do you gain that self-awareness?  Some people think they have it, but they've never really tested themselves, and that is crucial."

The Dip: Seth Godin on Strategic Quitting (July 2007)
"Only excellence matters.  Improving from incompetence to mediocrity is worse than useless... Where can I deliver excellence?  Where should I expect excellence in return?   And how can I focus my time and energy to make this as likely as possible?"

T-Groups, Feedback and Double-Loop Learning (March 2007)
"How effective are your interactions with others?  What behaviors enhance your effectiveness, and what behaviors undermine your effectiveness?"

T-Groups, Trust, Leadership and Management (February 2007)
"Why are personal issues relevant in a professional setting?   How do our internal dynamics shape our external effectiveness as leaders and managers?"

The Problem with Positive Feedback (February 2007)
"[T]oo much praise will eventually have the same effect as no praise at all.  But by uncoupling the feedback from any goals other than rewarding the recipient, you'll increase its value as a motivator."

The Value of Soft Startups (January 2007)
"[S]pouses are much more likely to resolve difficult conversations successfully when they use a soft startup, and I'm inclined to believe that the same is true in most of our professional relationships as well."

Double-Loop Learning and Executive Coaching (December 2006)
"When we begin a double-loop learning process, everything comes to a full stop while we ask such challenging questions as 'Why do we do this task this way?' and 'Why do we do this task at all?'"

Agreement vs. Alignment (October 2006)
"Agreement = Everyone gets their first choice (difficult and time-consuming to obtain.) Alignment = Everyone can fully support the choice that is made (much easier to obtain.)"

The Inner Game of Work: Who Are You Working For? (September 2006)
"We need to listen to our inner voice and work freely for ourselves without simply giving in to indulgent whims.  And we need to be of service and to create value for others without simply responding to external demands."

Johnny Cash on Doing it Your Way (June 2006)
"It doesn't matter to me that I only know three or four chords... I just believe that when it all comes together it's the right way for me to do it."

Organizational Development: Is Humanism Overrated? (June 2006)
"A better understanding of how our brains function will allow organizations to embrace change and tackle new initiatives much more effectively.  But I wouldn't throw the humanistic baby out with the bathwater just yet."

Pfeffer and Sutton on Leadership (May 2006)
"We tend to assign more credit and blame to leaders than...they actually deserve... But...leadership can make a difference, and Pfeffer and Sutton have a short checklist to help leaders be as effective as possible."

Matt Doherty: Live and Learn? (February 2006)
"There's more to leadership than command authority, and Matt Doherty's experience during and since his time at UNC suggests three big take-aways for the rest of us..."

Who Am I? You Tell Me

Go ahead and edit my WikiBio.  Or set up your own and ask me to edit yours.  What's the catch?  You can't edit the contents of your own bio--only other people can.  (You can roll it back to previous versions if someone writes something you disagree with, and you can ban troublesome IP addresses.)

Sure, there's a degree of silly narcissism involved in this, but at a deeper level it's a potentially powerful reputation system.  You may not believe what I say about myself, but perhaps you'll believe what others are saying about me.

tags: wikibio