Unmarketing is marketing posing as anything but marketing. "Posing" is perhaps the wrong word; that suggests duplicity, and that's not really the case. To be effective, unmarketing should be completely straightforward and honest. It's not trying to pitch you or convince you of anything. It just says, "Hey, this is some smart, cool, funny, interesting shit. And we made it. Maybe you should check us out."
SteelerBaby is unmarketing at its finest, courtesy of Wall-to-Wall Studios in Pittsburgh. God, I love that creepy little thing. (It's obviously crucial to be remarkable, too, as Seth Godin would rightly remind us.)
Black, black, black, black-and-gooooooold!
Hat tip to The Mighty MJD.
tags: unmarketing steelerbaby seth godin
PS: In no way should this post be construed as an endorsement of the Pittsburgh Steelers or anything AFC-related. Go Niners.
